“They were very clear on what they were looking for and what motivated the location decision,” he said.
Rural Sourcing has locations in cities like Oklahoma City, Okla., And Milwaukee, Wisconsin. The company is also expanding in Baton Rouge, La.
The pandemic has demonstrated that tech companies – and their workers – don’t necessarily have to be based in a tech home to be successful, with so many people working remotely.
For businesses looking beyond the big cities, this approach can result in savings in operating costs.
Rural Sourcing liked the local workforce. Curtis said Buffalo has a “diverse talent pool” – and not just to fill senior and mid-level positions.
Invest Buffalo Niagara promotes that the region has 21 higher education institutions graduating with 25,000 students per year, said Greg Pokriki, spokesperson for the organization.
Access to new college graduates is “a huge part of what we’re looking for,” Curtis said.
That said, Rural Sourcing is also hiring people who are self-taught or who have gone through tech “boot camps” and will seek to hire from among the refugee community, she said.
Rural Sourcing has also appreciated the investments that have been made in STEM education in the region, Curtis said. Part of the company’s approach is to hire locally and support the expansion of the talent pool in the regions where it operates.
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