Successful Software Vendor Strategies for 2021 and Beyond

Software innovation is happening faster and faster – is your business keeping up? Consider these insights from industry leaders on which strategies you need to implement today and which ones will position your business to be competitive in the future.

ARMS

Keith Pitt, CTO of Buildkite, says many software vendor strategies reflect the anticipation of a move to ARM. “Engineers have long been able to write software that runs on Intel or AMD processors. In fact, the majority of software that exists today can run on either of these platforms. However, new technology areas, such as the Internet of Things (IoT), are using the newest player in the CPU space: ARM, which is cheaper, faster and more energy efficient.

“As the barriers to entry for ARM processors come down, I expect developers to start building ARM-native software and companies to transition their software to run entirely on ARM” , he said.

Service mesh

Marco Palladino, CTO and co-founder of Kong, says service mesh usage will grow throughout 2021, “Not for what it adds, but for the complexity it removes.”

According to Palladino, the service mesh, which connects the distributed infrastructures that enterprises navigate when modernizing their IT infrastructure and enabling microservices, allows technology teams “to replace all the ugly, unreliable and unreliable code compliance of an organization, providing infrastructure freedom and cloud connectivity for teams.”

“It’s already a must-have for large organizations, and even SMBs will need a service mesh strategy if they plan to deliver stable and reliable services. Eventually, we expect service mesh permeates every workload a team runs, and the technology will get better and easier to use as it matures,” says Palladino.

WebAssembly

Reza Shafii, vice president of products at Kong, says to look at WebAssembly, an open standard that defines a portable binary code format. “It will take center stage this year because of its portability and the fact that it can be run to work anywhere and integrated into many environments,” says Shafii. “In contrast, we expect fewer companies to use serverless computing, leveraging serverless primarily for side projects, but nothing critical, due to its lack of portability. Serverless technology is expected to make a comeback as 2030 approaches and the broader tech ecosystem has evolved,” he says.

GitOps

Shaffi also expects GitOps to become mainstream as part of software publishers’ strategies. “As we move to infrastructure as code and infrastructure as declarative configuration, the benefits of the proven Git workflow will combine with the benefits of CI/CD automation.”

“Vendors and technologies that can support this workflow will thrive; those who will not lose more relevance. Organizations will recognize that GitOps is the textbook for success in the cloud native era. The guiding principle of GitOps is that Git is the source of truth for an organization’s system, reflecting all changes to applications and infrastructure, and traceable to the smallest detail,” he says.

Progressive delivery

Patricio “Pato” Echagüe, co-founder and CTO, Split Software, foresees the rise of progressive delivery, a unified lifecycle to improve products, encapsulate planning changes, write and deploy code, test securely , publish and measure impact.

“This year, the elements will finally be in place to make progressive feature delivery not only a reality, but a common practice in the enterprise market,” Echagüe said.
He adds: “In 2021, we will see several rising disciplines come together – for example, CI/CD has become ubiquitous in software vendors of all sizes; Service management software has grown rapidly to provide IT professionals with the tools to safely plan and manage production changes, and the tools for experimentation and measurement that enrich the entire process. with an understanding will lead to success and provide direction for future iterations.

Partnerships

Not all essential elements of winning software company strategies are tied to specific technologies. Alex Hripak, VP of Technology at Credly, says, “The need for integration is higher than ever. Software as a service (SaaS) in 2021 will likely lead to greater crossover between platforms enabling seamless user experiences that rely on integration.

Hripak predicts that SaaS companies will respond by forming partnerships that meet the needs of their customers. However, these needs go beyond basic functionality for data sharing that enables streamlined processes and real-time decision making. “Data is king,” says Hripak, “but only in the right place at the right time.”

Mahe Bayireddi, CEO of Phenom, adds that integration is also necessary for companies to achieve their goals of increased efficiency through automation. “Overall, automation technology is improving at a remarkable rate, and its integration versatility allows the user to enjoy a more efficient and centralized user experience,” says Bayireddi.

How do you update your software publisher’s strategy?

After a turbulent year, remote working and now a return to the office — or not — business leaders may have been focused on putting out the grass fires on a daily basis. But it’s time to refocus on the future of your business. Update your roadmap to reflect industry demands and achieve your business goals.


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