WorkJam Inc. today announced that it has raised $ 35 million from Silver Lake Waterman to expand adoption of its namesake platform, which helps businesses with frontline workers operate more efficiently.
Frontline workers are professionals who spend most of their working day away from an office. In recent years, a full ecosystem of cloud services has emerged aimed at helping these professionals become more productive. Google LLC offers a specialized edition of its Google Workspace productivity suite for frontline workers, while startups such as WorkStep Inc. also provide some products focused on this market.
The WorkJam platform allows companies to assign tasks to frontline workers through a mobile app. In the app, each task appears to employees as part of a task list. Employees can select an item to see a detailed overview of what to do and when the job is due. Managers have the option of attaching files such as walkthroughs to a task to provide additional information on how best to complete the project.
Along with its work orchestration tools, WorkJam offers a work shift management tool. Many companies manually assign shifts to employees using spreadsheets. According to WorkJam, its platform automates the task and also provides features that allow employees to switch shifts through an app.
WorkJam offers a range of other features in addition to its core work and team management capabilities. There is a built-in messaging tool, a module that allows managers to distribute digital training material to team members, and features to collect employee feedback. WorkJam offers each major set of features as a stand-alone offering, allowing organizations to purchase only the components of its platform that they need.
The startup, citing a study it commissioned from Forrester Research Inc., says its software has been shown to deliver a quadruple return on investment for businesses by helping them improve operational efficiency. WorkJam’s value proposition has helped it win deals with big brands like Target Corp. and Kroger Co. The startup says its user base is currently growing at a rate of 250% per year thanks to strong demand from businesses.
“We believe that using technology to manage and optimize the frontline workforce is a critical investment priority for employers – WorkJam is leading this strategic initiative,” said President and CEO from WorkJam, Steven Kramer. “This funding will allow WorkJam to build on its momentum and stimulate rapid global expansion. “
WorkJam’s latest $ 35 million funding round comes about a year and a half on secured a $ 50 million investment of a group of investors led by Inovia Capital. The startup has raised a total of $ 97 million to date.
