The acquisition will bring together the advertising technology platform with the martech platform and the product marketplace of Vendasta.
Vendasta acquires MatchCraft, the software company, from Advance Local. MatchCraft specializes in social media search, display and advertising solutions. These are aimed at digital marketing agencies and resellers that serve large-scale SMBs.
the acquisition combines MatchCraft’s technology, including its flagship AdVantage platform, with Vendasta’s end-to-end platform. This will allow new offerings to be extended to customers of each company. As a result, partners will be able to manage thousands of their clients’ search engine marketing, display and social advertising campaigns. This while using Vendasta’s platform tools designed to market, sell, invoice, execute and deliver mission-critical solutions to SMB customers.
King Brendan of Vendasta
“MatchCraft and Vendasta are long time friends, and we are fortunate to have them join the Vendasta team,” said Brendan King, CEO of Vendasta. “This partnership will bring MatchCraft’s enterprise-grade technology to all of our channel partners, providing them with a superior technology stack that only large companies could afford before. We know MatchCraft is exceeding expectations because we hear it from so many of their partners, who are also our partners.
“Having worked closely with Vendasta for many years, it is evident that their drive to enable local businesses to succeed aligns closely with MatchCraft’s values and mission,” said Sandy Lohr, CEO of MatchCraft. “We have found a great new home in Vendasta, one that will allow us to continue to focus on innovation, market integrity and solutions that drive growth. “
To advance
Founded in 1998, MatchCraft provides technology to partners based in 22 countries.
MatchCraft will continue to serve its current and future partners as it does today. The company expects valuable integration and connectivity opportunities in 2022.
The agreement marks an acceleration in the strategic growth plans of the two companies. Aiming to improve and extend technology offerings, partners and their SME customers around the world will benefit. The addition of advertising technology to Saskatchewan-based Vendasta’s portfolio of offerings enables channel partners to use a unified system to help their SMB customers generate customer interest, awareness and connections.
Vendasta also acquired CalendarHero last month. This partnership expanded the solutions owned and operated by the company to include an AI-powered planning solution.
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