Toronto-based software company BoomerangFX is fueling the growth of medical and aesthetic practices in North America with a major push in artificial intelligence

TORONTO, March 15, 2022 /CNW/ – Who is starting a business during the pandemic?

Torontobased on software as a sales company (SaaS) Boomerang^Effectslaunched in 2021 – at the height of a global pandemic and national lockdowns – continues along an exponential growth ark as it adapts to meet market demands.

Boomerang^Effects is a SaaS-based technology company that has developed one of the world’s first end-to-end healthcare practice management solutions, designed for uninsured and fee-based cosmetic surgery, dermatology, medical spa, ophthalmology, hair restoration, dentistry, women’s medicine, health and podiatry sectors.

Based on advanced artificial intelligence (AI), the technology includes marketing automation, telemedicine and virtual consultations, clinic management dashboards, electronic scripts and electronic medical records, all on one easy to use platform.

“We have invested in a multi-million dollar product roadmap to develop AI across all capabilities of our platform,” said Jerome DwightChief Executive Officer, Boomerang^Effects. “Artificial intelligence has the potential to radically transform the inside of a medical practice and improve patient outcomes by allowing healthcare professionals to spend less time on day-to-day administration and more time serving. their patients.”

“Our technology guides clinic owners through critical business decisions with real-time insights into patient engagement, optimal clinic revenues, reprocessing models, and allocation of digital advertising dollars to continuously attract a steady pipeline of new patients,” he continued.

Despite headwinds in tech sector valuations and funding, Boomerang^Effects recently closed Series A and Series B private funding rounds of more than $20 million.

“Our decision to pitch in the middle of a North American stoppage wasn’t easy,” Dwight said. “But it was driven by our mission to support healthcare business owners with our technology and tools and a commitment to help them kick-start their practice’s growth and profitability.”

Boomerang^Effects is currently experiencing exponential growth of over 500% in its first 12 months and has a growing list of medical practice clients in the United States and Canada in markets, including Florida, California, Texas, Colorado, Arizona, Ohio, Oregonand several Canadian cities.

“Our focus on AI and machine learning allows us to constantly innovate in the future as we continue to expand our data lake,” said Jason Judgetechnical director at Boomerang^Effects “Our product launches coming later this year include intuitive dashboards, e-prescribing, and a host of decision support features that will set us apart as the undisputed technology partner for the practice of digitized healthcare in the world. future.”

Boomerang^Effects is conveniently located at the intersection of Martech, (marketing technology) which is a $120 billion industry growing at over 22% annually, and the aesthetic and cosmetic healthcare market valued at $270 billionwhich is growing more than 35% annually, Dwight noted, adding that the company is currently in the midst of hiring in areas such as technology development, data science and digital marketing.

The company also plans to open a technology and sales office in the United States later this year.

The Boomerang management team^Effects includes leaders from Silicon Valley, digital marketing, Fintech and leading SaaS technology start-ups.

SOURCEBoomerangFX

For further information: To request an interview with Jerome Dwight, contact: Radhika Panjwani, Sr. Manager, Content and Communications, BoomerangFX, E-mail: [email protected]Phone. : +1 437-231-7538