Syncro, a rapidly growing provider of cloud-based RMM (remote monitoring and management) and PSA (professional service automation) software, has hired veteran Datto Emily Glass as CEO. She succeeds Robert Reichner, who remains on Syncro’s board of directors.
Syncro, backed by Mainsail Partners, makes it easy for MSPs to try and activate cloud-based software for business automation and IT management. Syncro has grown steadily and now has more than 100 employees, and more hires are on the way. In addition to home software, Syncro recently acquired Watchman Monitoring to better support Apple environments.
Emily Glass: Passionate about people, partners and the MSP product experience
Glass is a known leader in and around the MSP industry. Most recently, she was COO at Alyce, a B2B gifts platform. But in MSP circles, Glass is best known for her leadership roles at Datto, where she was product manager and responsible for customer experience. Previously, she was Vice President of Customer Service and Vice President of Product Management and Design at Backupify, a cloud-centric backup company Datto acquired in 2014.
Robert Reichner, Member of the Board of Directors, Syncro
Emily Glass, CEO, Syncro
Dive into his career and Glass has a passion for (A) listening to MSPs, (B) harnessing the power of product and support teams, and (C) designing support products and services for them. MSP. True to form, Glass’s top priority as CEO is to engage with Syncro’s MSPs, listen to them and meet their needs, she told ChannelE2E in an interview yesterday.
Syncro is an emerging disruptor in the MSP software market. The market image, from ChannelE2E’s perspective, looks like this:
- Established platform giants such as ConnectWise, Datto, Kaseya, and N-able develop IT management, automation, protection, and security software that supports tens of thousands of MSPs.
- Barracuda and NinjaOne, among others, have also gained critical mass with tools supporting thousands of MSPs.
- Newer MSP software like Syncro, Atera, and SuperOps.ai have gained traction with pure cloud software that typically lacks legacy code.
Syncro appoints CEO and new board member: more perspectives
Glass comes to Syncro with a deep understanding of the business. Indeed, she has served on the Board of Directors of Syncro for seven months. On a related note: the Syncro card continues to gain strength and diversity. Namely, Janet Dryer, former CEO of HelpSystems and Perforce Software, has joined the board.
In prepared statements about the CEO and board updates, Glass said:
“I am honored to be named CEO of Syncro. [The company’s] leading IT management tools and reputation for delivering value to MSPs are just a few of the factors that drew me to this opportunity. I am committed to working with the talented team at Syncro to implement the company’s vision of providing innovative solutions to enable MSPs to start, manage and grow their businesses.
Janet Dryer, Board Member, Syncro
Michael Anderson, Partner, Mainsail Partners
Reichner added:
“It has been an incredible journey to build Syncro. I am proud of the value we bring to MSPs, their customers and communities. I know Emily will take the business to new heights.
Tumble dryer rated:
“Syncro is a modern software platform with a diverse management team and a global remote-only workforce. I believe Syncro is well positioned for continued growth in the MSP industry and I am thrilled to support one of the few women-led companies in this space.
Concluded Michael Anderson, partner at Mainsail Partners:
“I am delighted to welcome Emily and Janet to Syncro. They have already had a big impact on the company in their respective roles and I am sure they will continue to do so. Alongside a strong management team, Syncro invests aggressively by creating new technologies and acquiring complementary businesses.
Diversity in the MSP Software Market: Breaking the CEO Gender Barrier
You’ll notice that I didn’t mention – until this sentence – that Glass is possibly the first female CEO of an MSP software platform company. (If I’m wrong, please let me know.)
In some ways, the MSP software industry has lagged behind on the diversity front. And milestone moments like Glass being named CEO of Syncro are important to note. However, I did not put this information in the title or at the top of this story. After all, Glass was named CEO because of her strong qualifications and background in the MSP software market.
Maybe if we all followed Syncro’s lead and hired the best people for the job, we would close the gender and diversity gaps that limit us and the MSP industry in so many ways. On this point, you will find here our permanent look at the diversity of the IT market.
Now that the CEO’s announcement is well known, it’s a safe bet that Glass is already on the phone or on Zoom in contact with MSPs. We look forward to the updates.
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