Nvidia doubles down on its software tools to create virtual worlds


Nvidia Corp on Tuesday released a set of tools for software developers aimed at helping them create a “metaverse” of three-dimensional virtual worlds – and using Nvidia’s chips significantly more computing power in the process.

At the company’s annual technology conference in Santa Clara, Calif., Nvidia launched Omniverse Enterprise, which will start at $9,000 per year and be sold by partners such as Dell Technologies and Lenovo Group Ltd, which build computer systems powerful with Nvidia chips for business.

Omniverse tools help various applications used to create three-dimensional worlds, such as software from Adobe Inc, work better together while running on chips made by Nvidia.

In an interview with Reuters, Richard Kerris, Vice President of the Omniverse Platform at Nvidia, called it “the plumbing of virtual worlds. It’s what we’ve built. And it’s what we’re building.” with all these partners.

But at present, most of these worlds are far from being realized and the tools are mainly used by businesses.

Kerris told Reuters that Nvidia had worked with more than 700 companies to test and develop the software, including companies like telecoms equipment maker Ericsson, which used the software to create a “digital twin” of a city ​​he used to test cellphone signal coverage before. deploy physical trucks to install real antennas.

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Earlier this month, Wells Fargo analyst Aaron Rakers wrote that software and other tools for creating virtual worlds could represent a $10 billion market opportunity for Nvidia over the next five years – especially since companies like Meta Platforms Inc, the company formerly known as Facebook, are attracting people to spend more time in what he calls the metaverse.

Nvidia’s market value has jumped $191 billion since Facebook’s capital spending announcement on October 25, a two-week gain that’s nearly as big as rival Intel’s total market capitalization of $209 billion. .

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