Luc Dumont Joins Enterprise Software Company MadHive as Senior Vice President of Business Development

NEW YORK (PRWEB)
December 15, 2021

MadHive, the enterprise software platform that powers modern media, today announced that Luc Dumont has joined the team as Senior Vice President of Business Development. In this role, Dumont will lead the growth efforts of MadHive’s customizable ad technology software suite, which has seen rapid adoption by major DTC broadcasters and brands, fueling revenue growth of more than 100% year-on-year.

“Since the inception of MadHive, we’ve been dedicated to solving the biggest challenges in digital advertising, including fragmentation, fraud, transparency and privacy,” said Adam Helfgott, CEO of MadHive. “Now we trust our end-to-end advertising platform to fuel the cross-platform efforts of key players in the supply chain. Luc’s business development experience will fuel our growth as we continue to help the next generation of marketers activate digital TV campaigns. and create solutions that move the industry forward.

MadHive has started helping the nation’s largest broadcasters switch from traditional linear TV advertising to streaming. The company’s infrastructure-as-a-service offering is powered by a proprietary local OTT device graph that extends the reach of major broadcasters, including Fox. To fuel increased demand, MadHive has expanded its offering to agencies and brands. MadHive has tripled its revenue since 2019, while growing its employee base by 75%.

“MadHive has built a complete solution that can help brands, agencies and broadcasters optimize ad transactions and understand business results,” said Dumont. “I look forward to joining the team and continuing to drive the growth of the business, as we continue to attract new advertisers and broadcasters as the industry rapidly shifts to digital television. “

Prior to joining MadHive, Dumont held the position of SVP Business and Corporate Development at LoopMe. Previously, Luc also spent eight years at Dailymotion, where he was Executive Vice President Corporate Development and worked on everything from fundraising to M&A strategy. He also worked as Director of International Business Operations at Yahoo, where he helped prioritize and grow business in international markets.

About MadHive

MadHive is an enterprise software company that powers modern media. MadHive’s advertising suite provides tools for audience forecasting, precision targeting and activation, and multi-screen attribution against its proprietary OTT-first device graph. Customers include TV station broadcast groups, agencies and advertisers looking to leverage MadHive’s next-generation cryptography and machine learning to power their digital TV offerings, increase performance, prevent fraud and improve margins.

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