Samsung subsidiary Harman has acquired a German software company that focuses on automotive augmented and mixed reality.
Automotive technology company Apostera and its AR and MR software solutions “will expand Harman’s automotive product offerings and position the company at the forefront of automotive AR/MR experience design,” Harman said in a statement.
Christian Sobottka, president of Harman’s automotive division, said Apostera’s software is able to “seamlessly blend augmented reality with the physical environment” and can “[transform] any in-car display into a richly contextual experience.
Apostera’s mixed reality solution combines augmented reality, machine learning, computer vision, and sensor fusion in a hardware-agnostic software platform. Combined with HARMAN’s digital cockpit product portfolio, these new software solutions will bridge the gap between the physical and digital worlds.
Augmented reality head-up displays (HUDs) in vehicles have been available for decades, in which simple digitized information such as speed or the next navigation step is visible as a projected overlay on the vehicle’s windshield in the driver’s course of action. -view. Automakers have also extended their use of augmented or mixed reality to the format of virtual showrooms that potential customers can interact with and learn more about their vehicles and in service departments to speed up the repair process. In January 2021, Panasonic Automotive launched a new AR HUD that it said was “AI-driven” and included eye-tracking capabilities, expanded field of view, multi-color navigation graphics, and “sensitivity awareness.” real-time situation” with the capacity of the system. to update within 300 milliseconds and provide visual detection of objects and cyclists or pedestrians.
Fortune Business Insights said the automotive AR market was approximately $4.5 billion in 2021 and forecasts it to grow at a compound annual growth rate of over 18% through 2028, reaching a size market share of $14.4 billion by the end of the forecast period. .
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