Grower-Focused Horticulture Software Company Expands

Silver Fern, a software company with a mission to leverage technology to buy back the time of horticulture professionals, recently identified an opportunity that matches that mission. The company has signed a letter of intent to acquire DemandLink with an expected closing this year.

For the past 15 years, DemandLink has been at the forefront of using data to better forecast, restock and analyze in the horticulture industry.

“It is an exciting time in DemandLink’s history to partner with Silver Fern. This is one of the few times where there’s been a merger of two great software companies in our industry, and we’re really excited to be working alongside Adam, Stephen, Kevin and the rest of the team at Silver Fern. says John Garren, CEO and owner of DemandLink.

“Silver Fern is fortunate to be able to seize an opportunity like this. The DemandLink team is uniquely aligned with our core values ​​and vision. We are excited to get started and look forward to onboarding the two companies and actualize that value for our customer base,” said Adam VanWingerden, co-founder of Silver Fern.

DemandLink’s expertise in data modeling and research, retail analytics, long-standing industry relationships and agile development team, combined with technical leadership, operational experience greenhouse and the strong Silver Fern development team, will benefit all stakeholders.

Founded in 2020, Silver Fern is a software provider, specializing in modular ERP software for the horticulture industry. The company is the product of a broad and growing heritage with experience in operations, finance, technology and sales.

This domain experience established the foundation on which Silver Fern is built, allowing the company to differentiate itself in several ways:

• Build products that solve nuances that only producers can know. These products are built by producers for producers.
• Expand options for greenhouses by creating products independent of operating systems and ERP systems.
• Reduce technology change costs by facilitating installation and integration.
• Increase the value of greenhouse businesses by providing products that harness, manage and monetize data.