Financial software company Intuit dips its toes into the MSP space

Intuit is officially making a move into the MSP space. The vendor has signed up a small number of partners as part of a pilot program. The financial software provider says MSPs can help move customers to the cloud. Additionally, they may lead customer migrations that are part of a larger change in the way Intuit sells and services its software solutions.

This is a pretty serious game in terms of vendor movement into the MSP channel.

“Like other SaaS companies, Intuit sees opportunity for a wider range of partners to help bring SMB customers to market,” said Jay McBain, Principal Analyst for Channels, Partnerships and Ecosystems. , Forrester Research, at Channel Futures. “Understanding that their products must be implemented, integrated, secure, compliant, automated and have strong levels of continuity means that a single accounting/CPA firm may not be able to deliver end-to-end services. Intuit will need to quantify this opportunity for MSPs and explain how reaching this new buyer can be profitable and sticky for them in the long run.

Since this effort is focused on MSPs, we wanted to know what MSPs in the pilot project think of the program.

Xperteks and Intuit

Earlier this month, Xperteks announced a partnership with Intuit to become a member of the QuickBooks solution provider (QSP program). The idea is to add more capability to Xperteks to provide cloud services to small and medium-sized businesses (SMBs) who will need to decide when to migrate from QuickBooks Pro and Premier desktop software to QuickBooks Online services.

Marcial Velez of Xperteks

“So far, I appreciate the program and the support Intuit has provided us to help migrate customers to the cloud version of QuickBooks,” Marcial Velez, CEO of Xperteks, told Channel Futures. “They have held weekly meetings to review how we can help customers migrate to QBO Advanced, combined with pricing incentives for our existing customers and new incoming customers.”

According to Velez, Intuit also provided all of the content resources that helped his company create an Xperteks QuickBooks Online landing page “to help our teams and customers understand the benefits of using QuickBooks Online.

“Intuit is very serious about engaging the MSP community, as we manage most, if not all, of the software licenses and cloud subscriptions for our customers,” Velez continued. “Additionally, due to the fact that starting December 11, the QuickBooks 2021 one-time purchase licenses of QuickBooks Pro and Premier desktop software, which include the purchase of additional users, will no longer be available. The end Support for one-time purchase licenses will end in May 2022 for 2019 releases, May 2023 for 2020 releases, and May 2024 for 2021 releases. It makes sense to work with Intuit to identify more customers who are starting or are at the middle of their digital transformation to the cloud.”

This will definitely be a development to watch and shines a light on vendors forging their way into the MSP space to help with go-to-market strategies.