Dutch digital network Dept acquires US data software company Raybeam

By George A. Wilson Last updated Jan 14, 2022

European digital network Dept has added another company to its list of agencies, with the acquisition of US data science company Raybeam.

The Palazzo consulting firm advised Raybeam on the transaction.

Why did Dept invest in Raybeam?

Raybeam specializes in building proprietary software and platforms for search engine optimization (SEO) and data warehousing, and offers both out-of-the-box products and tailor-made solutions.
Being able to monitor data associated with SEO and other marketing channels is essential for most modern businesses. Increasing its capabilities in this area will help Dept provide more in-depth service to customers.
DS Anderson Song, co-founder of Raybeam, said: “Data has always been a powerful tool for businesses, but now it is simply essential. We believe in helping clients use data to their advantage in a sustainable, practical and ethical way, and Dept shares this same belief. We’re excited to bring our domain expertise and our first-class engineering team to Dept to expand into new markets around the world and help more businesses solve complex data problems.
Raybeam will partner with Dept’s other US locations, namely Rocket Insights and Devetry.

Dept is not the only agency looking to boost its data capabilities in 2022. Earlier today, S4 Capital announced the acquisition of 4 Mile Analytics, while Publicis Groupe acquired a Romanian software company in the week. last.
Dimi Albers, CEO of Dept, said: “We want to help all of our customers make better informed and smarter decisions faster. Data and technology play an important role in this, and Raybeam brings more than 20 years of world-class experience to help customers solve complex data problems with highly customized solutions.
“By working even more together on common clients like eBay, Herman Miller and Moody’s, and by pooling their expertise with our existing teams in the US and globally, Raybeam will further accelerate our global data, intelligence practices. , technology and engineering.
Over the past two years, Dept has grown rapidly to form a network of challenger agencies in the United States and Western Europe.
Dept now has offices in 25 countries and 2,500 employees. Its clients include Netflix, Bose, Patagonia and Asos.