CRM software company BSI acquires Snapview, leading customer engagement platform

DGAP-News: Capvis AG / Keyword (s): OPA / Strategic Business Decision
23.11.2021 / 11:00
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– The merger will facilitate AI-based, seamlessly integrated and automated customer processes – from customer acquisition and proposal to contract execution.

– With the merger, BSI’s workforce increases to 400 employees and the company strengthens its position as the CRM leader in the DACH market in the insurance, banking and retail sectors.

– Following the extraordinarily successful and continuous organic growth since its inception, BSI plans to expand its market position with additional acquisitions while strategically developing the BSI brand.

– Snapview founders Erik Boos and Mark Zondler will remain with the company with continued responsibility for Snapview customers and employees.

Baden, November 23, 2021 – BSI Business Systems Integration AG (BSI), the Swiss customer relationship management software company, today announced the acquisition of Snapview, the Munich-based SaaS company and the leading platform for customer engagement for the financial sector. BSI, backed by leading Swiss private equity investor Capvis AG, acquires 100 percent of the shares of Snapview. Snapview will initially retain its legal corporate form and will be integrated into BSI in the medium term. Snapview’s Munich office will be combined with BSI’s German office in Munich.

Transparent digital customer processes
Snapview GmbH was founded by Erik Boos and Mark Zondler in Mannheim in 2004. The company, with 30 employees, provides a digital sales closing video consulting solution for banks, insurance companies and service companies. financial, which is used by well-known companies such as ING, Swiss Life, LBS and Hanse Merkur. It is one of the most comprehensive and fully regulatory compliant solutions for face-to-face customer consultation and virtual contract closing. Snapview founders Erik Boos and Mark Zondler will remain with the company and continue to have responsibility for the Snapview team and its customers and partners.

The CEOs of BSI and Snapview met as part of a mutual customer relationship. They quickly recognized the synergies between BSI’s AI-based software for marketing, sales and service automation and Snapview’s video consulting solution.

BSI CEO Markus Brunold said: “For us, the acquisition means more than a significant expansion of our products into our current focus areas of insurance, banking and retail. . Beyond that, it will allow us to continue to expand our position in DACH. domestic market and bridge the gap between customer acquisition and contract execution. As a result, we will have a seamlessly integrated digital marketing and sales solution. At the same time, Snapview will also continue to exist as a stand-alone product. We are already thinking ahead and clearly recognizing the potential of international marketing and other targeted industries. “

Erik Boos, co-founder of Snapview, also sees new opportunities emerging: “We have exceptional and important customers with complex sales processes who are already using our solution. Now, the size and experience of BSI opens up whole new opportunities to apply our common customer expertise. We will be able to offer the entire process from customer acquisition through quotation to closing the sale virtually and beyond. “As added by Snapview co-founder Mark Zondler, “We also share common values ​​as companies. We think like entrepreneurs, rely on honesty and believe in long-term relationships with our customers, excellence and customer proximity. It’s a perfect match. “

Jens Thuesen, Member of the Board of Directors of BSI, comments: “Now, BSI no longer wants to be successful just by growing organically. With this acquisition and others, we will implement our ideas for a customer process; get better leads, have more efficient processes, get a complete customer lifetime value analysis and be even more creative in marketing, sales and service for a holistic customer experience. “

Snapview – the leading customer engagement platform

Snapview’s software is used at the interface between consultant and client and provides all the tools necessary for a seamless remote consulting experience on a single platform: audio, video, screen sharing, text chat and recording (MiFID II / FinVermV *), whiteboard, e-signature, appointment setting, co-navigation and more.

* FinVermV = Finanzanlagenvermittlerverordnung; Regulations for financial investment intermediaries

BSI press contact

Charlotte Malz, +41 (0) 417668633
charlotte.malz@bsi-software.com
BSI Business Systems Integration SA
Täfernweg 1, CH-5405 Baden
www.bsi-software.com

Katharina Söltenfuß, +49 89 62 81 75 03
US Communications
ksoeltenfuss@we-worldwide.com

About BSI (combined with Snapview)
BSI, a Swiss software company headquartered in Baden, offers a comprehensive platform for the digital transformation of customer relationships through its BSI customer suite. Drawing on many years of industry expertise, the company develops and sells powerful solutions specifically designed for the retail, banking and insurance industries. It was founded in Baden in 1996, has seven additional offices in Germany and Switzerland and employs around 400 people. BSI’s customers include market-leading companies in Europe. www.bsi-software.com

About the private equity firm Capvis (shareholder of BSI since 2020)
Capvis, the Swiss investment company, joined us in 2020 to support the development of BSI through strategic acquisitions. Capvis focuses on mid-sized companies in the DACH region. Its activity is based on many years of experience in training local and global market leaders in the fields of healthcare, industrial technologies and advanced services and software. Since 1990, Capvis has concluded more than 60 transactions for an investment volume of more than 3 billion euros. It has listed ten companies on the stock exchange and has been repeatedly voted the best investment company in Switzerland by the international trade press. www.capvis.com

23.11.2021 Distribution of a Corporate News, transmitted by DGAP – a service of EQS Group AG.
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