Widen is located at 6911 Mangrove Lane in Monona.
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A content management company with Wisconsin roots dating back to 1948 will soon be taken over by a Boston-based software company.
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Acquia on Wednesday announced plans to purchase Madison-based Widen for an undisclosed amount, Widen vice president of marketing Jake Athey said. He said the company anticipates the sale will close within the month.
What this means for Widen’s 135 employees, including 110 in the Dane County area at 6911 Mangrove Lane, are more job opportunities, Athey said, although he did not provide a figure. exact.
The acquisition will also put Widen on the map as a global entity, Athey said, as Acquia has just under 2,000 employees worldwide.
Already, organizations such as Energizer, New Balance, Crayola and Hootsuite are using Widen’s products to deliver content, Widen said in a statement Wednesday.
Products under the Widen umbrella include software for digital asset management and product information. Acquia’s platform will allow Widen to improve them, Athey said.
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