Welcome to part two of our five-part recruiting marketing series. The first entry yesterday was Recruitment Marketing: Definition and Strategy. Today we’re going to focus on a list of the best and most useful software tools and platforms that will continue to be a part of the recruiting marketing lexicon in 2020.
Comparably is a recruiting marketing platform itself, but we wanted to focus on several other worthy and essential software tools and platforms that can help streamline a company’s recruiting marketing campaign.
BambooHR – BambooHR’s cloud-based system is an intuitive and affordable way for growing businesses to manage critical employee information in a personalized Human Resources Information System (HRIS). Its software gives HR the freedom to do a great job and be more strategic, which helps the entire organization to do the same.
Beamery – Beamery is the leading talent operating system, consolidating talent CRM, marketing, automation and compliance management and a connected integration layer on a unified platform. It enables businesses to attract, engage and retain candidates on a large scale.
Breezy HR – Breezy HR is end-to-end recruiting software designed to optimize the recruiting process and delight the entire team. This is an extremely simple and unique visual recruiting tool for small and medium businesses. It allows companies to create a powerful hiring experience. For 2018, the company’s revenue base grew by over 150%.
Bullhorn – Serving as both an Applicant Tracking (ATS) and Customer Relationship Management (CRM) system, Bullhorn was designed with recruiting and staffing agencies in mind. Bullhorn serves more than 10,000 customers and 350,000 users, and its software solutions are used by some of the world’s largest business service companies to help increase sales, improve service delivery and streamline operations.
CareerBuilder – Sold to a private equity firm this year, CareerBuilder, an external hiring source and job aggregator, is popular for its famous surveys of recruiters and job seekers. The company has been at the forefront of innovation in the field for two decades at this point.
Greenhouse – Greenhouse Software is the fastest growing enterprise talent acquisition software provider. Thousands of the smartest and most successful companies like Cisco Meraki, Time Inc. and Airbnb use Greenhouse’s smart guidance to design and automate all aspects of recruiting across their organizations, helping them compete and recruit the best talent.
HackerRank – HackerRank is a technology recruiting platform that is the standard for assessing developer skills for over 2,000 companies worldwide. By enabling technology recruiters and hiring managers to objectively assess talent at every stage of the hiring process, HackerRank helps companies hire skilled developers and innovate faster.
HireVue – HireVue helps global companies gain a competitive advantage in the modern talent market with video interview software and pre-hire assessments. Its hiring intelligence platform combines video interviews with predictive and validated science of IO and artificial intelligence. The company works with leading brands such as Vodafone, Tiffany & Co., Honeywell, Carnival Cruise Line and 40% of Fortune’s Most Admired Companies.
Indeed – Indeed is the # 1 job site in the world with over 250 million unique visitors each month. Indeed strives to put job seekers first, giving them free access to job search, resume posting, and company search. In 2017, for example, Indeed would be responsible for almost 2/3 of scheduled interviews in the United States that year.
JazzHR – JazzHR is powerful, easy-to-use and affordable recruiting software that empowers the greatest people of today to build the best businesses of tomorrow. JazzHR is also the creator of Crowd, the first integrated crowdsourcing, big data and predictive analytics initiative in the HR industry.
Lever – Lever’s talent acquisition suite unifies organizations to find, nurture, interview and hire top talent through effortless collaboration. Lever serves the recruiting needs of more than 2,000 companies around the world, including teams from Netflix, Hot Topic, KPMG New Zealand and Cirque du Soleil. With an overall gender ratio of 50:50, Lever is also fiercely committed to creating a team culture that celebrates diversity and inclusion.
LinkedIn Recruitment Marketing – LinkedIn’s suite of recruiting marketing tools help market the company to encourage candidates to apply faster and respond earlier. LinkedIn’s tools include career pages, recruiting ads, sponsored content, and a pipeline builder.
Ongig – Ongig transforms an organization’s job descriptions to attract top talent faster. It’s a content management system that amplifies job descriptions through videos, images, photos, chat, social sharing, microsite creation and more. Jobs can be more easily found through artificial intelligence based job search and all pages are optimized for mobile and SEO.
Phenom – Phenom provides the Phenom Talent Experience Management (TXM) platform to transform the talent journey from interested candidates from successful employees to enthusiastic brand advocates, while helping HR break the stereotype of being a cost center instead of an income generator.
pymetrics – Stating that job applicants should not be judged solely on their resumes, pymetrics behavioral assessments focus on collecting objective data about a candidate’s true potential rather than demoted resumes or self-reported questionnaires.
SmashFly – SmashFly’s software uniquely combines recruiting CRM, web sourcing, job marketing, career site, employer brand management, mobile recruiting, social recruiting, referrals employees, email marketing, recruiting initiatives and events, and recruiting analytics into a unified SaaS solution.
Textio – Textio can write with you: just type a few words and press Tab. Textio Flow instantly transforms your ideas into effective writing using the best version of your business voice. Work that used to take hours will now take minutes. You no longer have to choose between good writing and fast writing, you can have both with just one touch.
VidCruiter – With a comprehensive suite of recruiting products that includes an applicant tracking system, live and pre-recorded video interviews, audio interviews, automated reference checks, assessments and automated scheduling, the VidCruiter platform enables clients to create a personalized recruiting process that delivers the highest quality employees in the most efficient and cost effective manner.
Yello – Yello’s talent acquisition platform enables the world’s largest brands to deliver personalized candidate experiences to every job seeker, resulting in quality hires and faster recruitments. The centralized platform is easy to use, allowing recruiters to collaborate with each other to attract and engage top talent. Key hiring metrics deliver meaningful insights that drive more informed, data-driven decisions while staying on budget.
Zoho Recruit – Zoho Recruit is a cloud-based applicant tracking system designed to provide end-to-end, diverse recruiting solutions for recruiting agencies, corporate HR and temporary workforces. With more than 50 million users worldwide, Zoho’s more than 45 products serve the needs of sales and marketing, support and collaboration, fundraising and recruiting.
If you would like to learn more about us, please visit Comparably to learn more about the company and the tools we offer.
Tomorrow, in Part 3 of our five-part recruiting marketing series, we’ll focus on best practices for social media.
We recently completed a 5 part series on employer branding. The parts of this series are available here: I: Definition, strategy and advantages of the employer brand. II: 12 examples of major employer brands III: The best employer brand software solutions. IV: New Employer Branding Ideas V: Employer Branding vs Recruitment Marketing
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