A cloud-based software provider claimed that agents need to prepare for the future – and a very different workday – to ensure they aren’t left behind by the competition.
Openview – Powered by VTUK argues that technological innovations and the Covid-19 pandemic have radically changed the way people live and work, the pandemic in particular encouraging businesses to embrace customer relationship management systems and software (CRM) on a daily basis. daily practices to make remote working easier and more efficient.
He says the software is a long-term solution that every business needs, with increased work from home and flexibility. In a recent FlexJobs survey of more than 4,000 respondents working from home in response to the pandemic, 73% said working from home improved their work-life balance.
“Remote working has encouraged companies to rely on software systems to keep their businesses in order,” said Peter Grant, President and CEO of Openview.
“These systems are the main reason the real estate industry has been able to thrive, regardless of the work being done at home rather than in the office. To maintain transparency in communication and facilitate the control of workloads, the real estate market should make software a long-term investment. “
He adds, “Automation makes tasks human error-free and enables tasks to be completed quickly. Customers get what they want quickly and accurately, which helps build trust.
Openview says that while the circumstances surrounding the pandemic are obviously not welcome, the changes Covid-19 has made to the world of work have revealed what the future of work will look like.
Research shows that only 5.1% of the UK workforce worked from home in 2019, despite the steady increase in software and CRM systems that have made it a possibility. Since 2019, that figure has increased dramatically due to how the pandemic has altered the workday. The number of companies using software for support is also likely to have increased.
“It’s great to see so many agents and owners adapting to PropTech. We need to keep the momentum going and understand that sales, job satisfaction and productivity can be continued by trusting a cloud-based solution to do the hard work for you, ”says Grant.
Openview claims that it is possible to generate leads by building long-term relationships with customers through CRM systems, arguing that more widespread technology adoption will help agents and owners spend time on more important tasks instead. than a tedious administration that could be automated instead.
“History repeats itself often and before, despite the warning signs, some companies were slow to adapt to the technology and ended up being left behind. There have been early signs that companies need to adapt to software over the long term. For example, the huge demand for stamp duty holiday has proven that software is needed to minimize workload and stay in control, ”Grant continues.
“Covid-19 has accelerated the transition to more hybrid and flexible ways of working and greater use of PropTech. There’s no time to undo hard work now. With our technology-driven platform, you can ensure your business will move forward during the changing workday.
