AI-powered accounts receivable software provider Anduin is changing its name to Aiwyn to reflect its expansion into serving small and medium-sized businesses, as well as entering the market to also serve law firms.
Aiwyn, pronounced “I win,” is an Old English name that translates to “wise friend,” emphasizing the brand’s new identity. The announcement builds on the success of the company’s intelligence-driven invoicing product, which was named one of Accounting Today’s Best New Products for 2021.
“From day one, we’ve had a clear mission: to free up time and money for professional services firms,” Aiwyn CEO Justin Adams said in a statement. “Our first 18 months on the market have been a huge success, and we are thrilled. with the return on investment that we offer to our customers. As we now enter a new phase as Aiwyn, we are excited to expand our platform to deliver more value to an even wider market of businesses in need.
Ellen Choi, the company’s chief product officer, said while the details may vary, accounting firms generally share a set of goals, which Aiwyn aims to help them achieve.
“Every business faces unique challenges and opportunities, but they have the same overarching goals: freeing up their employees to focus on great customer service, finding and exploiting new growth opportunities, and creating higher margins. strong and enduring.At Aiwyn, we have built our intelligence-driven invoicing platform alongside the finance, operations, IT and executive teams of top-ranked companies, and we are excited to introduce our solutions to even more businesses and continue to deliver measurable value,” she said in a statement.
Last June, the company raised $14 million in seed capital.
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